Santa Cruz orders surprise e-scooter company to cease, desist


SANTA CRUZ – An electric scooter company that opened suddenly in Santa Cruz was given until midnight Thursday to remove its scooters from public areas, according to a city statement released Thursday.

Bird, a Santa Monica-based company that rents dockless motorized scooters, “did not officially approach city officials to get proper permissions and licenses, establish a public policy, or to create a framework that ensures proper safety and access measures prior to establishing operations in Santa Cruz,” according to the statement.

The city issued a cease-and-desist letter.

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“If the public right-of-way is required to sustain a business, that business must operate in the public’s interest” City Manager Martin Bernal said in the statement. “Santa Cruz is a small town where businesses know each other and work together. Bird’s approach is dismissive of the hundreds of businesses in Santa Cruz who play by the rules, receive proper permits and licenses, and operate legally.”

According to the city, Bird has a tactic of asking for forgiveness instead of permission in “virtually every city in which they have established operations.”

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Source:: The Mercury News – Business

      

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