How The Seashore Boys Promoted ‘Kokomo’ When the Label Would Not



The Seashore Boys’ “Kokomo” appeared on the soundtrack of a Tom Cruise movie
Mike Appreciate was dissatisfied with the way Electra Information promoted the song.
The associates of the band determined to consider the song’s advertising into their possess arms.

The Beach front Boys | Michael Putland/Getty Photographs

The Seaside Boys‘ “Kokomo” famously appeared in the Tom Cruise motion picture Cocktail. Regardless of this, The Beach front Boys’ Mike Appreciate felt the band’s label was performing incredibly minor to promote the tune. He revealed what the band did to give the tune publicity.

Mike Adore explained The Beach Boys’ ‘Kokomo’ appeared on an album with an ‘eclectic’ group of tunes

In his 2016 reserve Fantastic Vibrations: My Life as a Beach Boy, Love mentioned that “Kokomo” was incorporated on the soundtrack of the film Cocktail together with other well known tunes such as Bobby McFerrin’s “Never Fear, Be Pleased” and Minimal Richard’s “Tutti Frutti.” Really like explained the tracks on the soundtrack as “eclectic.” “But Elektra Records unveiled ‘Kokomo’ two months just before the album,” Enjoy wrote.

“The label didn’t do a lot to encourage it, so we hired our have promoters and attempted to get it airplay, 1st on adult modern day stations and then contemporary strike radio,” Appreciate extra. “And it caught on.”” src=”” frameborder=”” allow=”accelerometer autoplay clipboard-produce encrypted-media gyroscope photograph-in-image” allowfullscreen>

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Adore discussed the exposure that “Kokomo” received. “It was just a person of those people catchy tracks that when people read it, they desired to hear it again, and it bought exposure from some unlikely areas,” he mentioned. “Some of our lovers recall that we performed it on Total Home, at the 50 percent-time in a higher education soccer activity at the Los Angeles Coliseum.”

Complete House wasn’t the only exhibit on which The Beach front Boys performed “Kokomo.” “Less well remembered, but even now raising the song’s visibility, was the functionality on the daytime cleaning soap opera A single Life to Dwell, in which we performed ‘Kokomo’ as element of a tale line about a higher faculty reunion,” he additional. “Then there was the film Cocktail, which turned an surprising hit.” out?v=xmr8bEuyQjA” src=”” frameborder=”” enable=”accelerometer autoplay clipboard-write encrypted-media gyroscope picture-in-photo” allowfullscreen>

Relevant: Mike Like Said The Beach front Boys’ Address of a Chuck Berry Track Was ‘Barely Finished’ and ‘Scratchy’

How ‘Kokomo’ and the album ‘Still’ Cruisin’ performed on the charts in the United States

“Kokomo” topped the Billboard Very hot 100 for a one week. It stayed on the chart for 28 months completely. None of the band’s other singles lasted extended on the chart. The Seaside Boys hardly ever arrived at the prime 10 all over again.

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