‘Overwhelming’ crowds force Build-A-Bear stores to limit promotion

Today’s Build-A-Bear Workshop promotion — the first to offer “furry friends” at a sizable “pay your age” discount — has proven to be so successful that the company has issued an alert for other customers to stay home.

“The response to our Pay Your Age Day event has been overwhelming and unprecedented in our 21-year history, and the safety of our Guests and associates is our top priority,” the statement read. “The crowds have greatly exceeded our expectations and, per local authorities, U.S. stores cannot accept any additional Guests for this event and are limiting lines due to extreme crowds and safety concerns.

“We understand our affected Guests may be disappointed, and we are working to address the situation. We will reach out directly to our valued Guests as soon as possible.”

NBC posted photos of packed East Coast malls. On the West Coast, stores were just opening when the company sent out its alert.

The promotion, announced earlier this week, offered any customer who signed up in advance the opportunity to select any “furry friend” in the collection and pay their age in dollars. (Outfits, accessories, music and scents are not included.)

The savings would depend on the age of the customer and the retail price of the stuffed animal. For example, a 4-year-old would pay $4; most of the bears cost $20 to $30 without accessories. The most anyone would pay is $29.

Those who signed up for the deal can follow the company’s website, www.buildabear.com, for further news on participation.

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Source:: The Mercury News – Lifestyle


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