Gwyneth Paltrow reveals COVID battle to hawk pricey Goop products

Ever the salesperson for her Goop wellness brand, Gwyneth Paltrow used a revelation about suffering from the potentially deadly coronavirus to pitch some pricey products and suggest they have helped with her long-term recovery.

In a new post on her Goop website, the 48-year-old movie star-turned-wellness mogul disclosed she “had COVID-19 early on.”

Goop Lab, when it was set to a pop-up store along Fillmore Street in San Francisco, Calif., photographed on Thursday Nov. 14, 2019. The lifestyle brand created by actress Gwyneth Paltrow started in 2008 with a weekly newsletter. (Anda Chu/Bay Area News Group) 

That sounds like she tested positive for the virus early last year. In February 2020, she posted a selfie, showing her wearing a face mask before jetting off to Europe, just as the Centers for Disease Control and Prevention warned U.S. communities to prepare for outbreaks of the virus.

Paltrow, who starred in the 2011 pandemic thriller “Contagion,” doesn’t say how sick she was from COVID-19 but she reveals she suffered from some common lingering symptoms.

“It left me with some long-tail fatigue and brain fog,” Paltrow said.

To address those symptoms Paltrow said she turned to one of her Goop experts, Dr. Will Cole, a trained chiropractor and “functional medicine practitioner,” who found “high levels of inflammation” in her body. To promote gut health and reduce inflammation, she said Cole prescribed a regimen of morning fasts, a keto- and plant-based diet and a daily intake of $90 Goop-brand supplements and a $65 detox “super powder.” Paltrow’s post links to pages where people can order the products.

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Cole also told Paltrow to stay away from sugar and alcohol, prompting her to suggest that her fans buy Seedlip herbal nonalcoholic cocktails that “really scratch that end-of-day itch.” Her post also included a link on the Goop site where someone can buy 23-ounce bottles of an “earthy” gin-like blend for $32.

Unfortunately, people can’t currently buy any of these products at the Goop Lab store in San Francisco. After opening with much fanfare on San Francisco’s tony Fillmore Street in November 2019, the boutique remains closed, due to COVID-19 shelter in place orders. The Goop website said the closure is temporary but it’s not clear when the store will reopen.

Certainly, Paltrow selling supplements to help people manage possible COVID-19 after-effects doesn’t rise to the level of former President Trump irresponsibly pushing for research into treating the coronavirus with injections of disinfectant.

But Paltrow and Goop have long faced criticism from medical professionals and consumer protection groups for making claims about the health benefits of the company’s products.

In 2018, Goop settled a lawsuit filed by 10 counties in California that alleged the company did not have scientific backing for the touted benefits of its line of vaginal eggs. Goop claimed its Jade Egg and Rose Quartz Egg — egg-shaped stones meant to be inserted vaginally and left in for varying lengths of time — could balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control. The company claimed …read more

Source:: The Mercury News – Entertainment


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