By Rishi Iyengar | CNN Business
Apple’s 5G smartphone lineup is finally here.
The company announced four new iPhones in a virtual event on Tuesday — the iPhone 12, the iPhone 12 Pro, the iPhone 12 Pro Max and a new, smaller, iPhone 12 mini. All the phones are 5G-equipped, meaning they can connect to the next-generation high-speed wireless networks.
“This is a huge moment for all of us and we’re really excited,” Apple CEO Tim Cook said.
Apple will be hoping that its historically loyal user base will continue to shell out the big bucks to upgrade, even as the coronavirus pandemic continues to ravage the economy and forces millions to stay home. The cheapest phone in its new lineup — the iPhone 12 mini — starts at $699, while the top-of-the-line iPhone 12 Pro Max — Apple’s biggest ever smartphone at 6.7 inches — will start at $1099.
The iPhone 12 and 12 Pro are will be available for pre-order on Oct. 16 and in store on Oct. 23. The iPhone 12 Mini and 12 Pro Max are will be available for pre-order on Nov. 6 and in store. Nov. 13.
The iPhone 12 comes in five colors — black, white, red, green and blue — and is thinner, smaller and lighter than its predecessor, the iPhone 11, the company said. It also features an upgraded XDR display and a new, tougher glass atop the display that Apple is calling Ceramic Shield.
The iPhone 12 and iPhone 12 mini will have two cameras on the back, a wide and an ultrawide, and several software features that will enable features such as night mode timelapses. The iPhone 12 Pro and Pro Max, meanwhile, add a third telephoto lens.
The Pro cameras also feature several additional software features that allow for better, sharper images and more control over lighting and video recording.
Apple is preparing for a potential hit to battery life from faster cellular speeds. The iPhone 12 will automatically detect when your phone doesn’t need 5G and switch to the slower LTE network to save battery life, the company said.
The latest iPhones are powered by new A14 Bionic chip, which the company boasts is the “fastest… in any smartphone.”
Will people buy it?
The last time Apple released a phone into so much economic uncertainty was the iPhone 3G in July 2008, when the United States was already in a recession and just before the financial crisis escalated with the bankruptcy of Lehman Brothers. Now, Covid has cast a shadow over all aspects of life in 2020, including smartphone upgrade cycles, and not even Apple is immune. The company typically announces new iPhones in September, but this year the pandemic disrupted supply chains, leading it to announce that the smartphones would ship out later than usual.
There’s also the question of how much of a motivator 5G will be in convincing users to make the switch to the iPhone 12. Apple is relatively late to the 5G game — competitors like Samsung, Motorola, LG and Google …read more
Source:: The Mercury News – Entertainment