Lori Loughlin‘s daughter, 19-year-old beauty influencer Olivia Jade, is getting heat and losing sponsorship deals, after her mom was allegedly involved in a college admissions cheating scandal.
Loughlin, 54, is among dozens charged in an alleged college admissions scam involving elite colleges and universities including Yale, Georgetown, the University of Southern California and Stanford. The mother of two and husband, Mossimo founder Mossimo Giannullia allegedly gave $500,000 to say Jade was part of the rowing team when that was not true, the indictment states. Although it is unclear whether or not Olivia, 19, was aware of her parents’ involvement, her uber-popular Instagram and YouTube blogging business appears to be taking a hit.
Thanks to her more than 1.4 million Instagram followers and 1.9 million YouTube subscribers, the USC freshman has done at least 10 sponsored Instagram posts with more than eight different brands ranging from Amazon to Sephora throughout the past 12 months. Most recently, Olivia collaborated with Sephora’s in-house beauty brand, Sephora Collection, to launch the Olivia Jade x Sephora Collection Bronze & Illuminate Palette in December 2018.
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OLIVIA JADE X SEPHORA COLLECTION. A dream I never thought would be my reality. This is so surreal for me and my 14 year old self A huge thank you to #SephoraCollection for believing in me and allowing me to create a beautiful highlight palette. And to all my followers… thank you doesn’t even do it justice for how grateful I am. I love you forever. Olivia Jade @sc #BeautyUncomplicated #ad
A post shared by OLIVIA JADE (@oliviajade) on Dec 11, 2018 at 11:01am PST
Though the palette is currently listed as “out of stock” on Sephora’s website, the product page was still available for customers to see and write reviews on. Since the cheating scandal news broke, the comments left behind by reviewers have been scathing, with many urging the brand to pull the plug on the collaboration altogether.
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“aaaand you guys haven’t cut ties with her yet because??” one commenter wrote. Another person said, “She clearly doesn’t need the money. Don’t support people who selfishly take opportunities away from those who work hard to earn them.”
Sephora heard their customers concerns, and tells PEOPLE they are cutting ties with Olivia. “After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” Sephora says in a statement to PEOPLE. The makeup palette has since been removed from Sephora’s website.
Other brands Olivia works with are also starting to part ways with her. Fortune reports that technology company HP, is pulling a 2017 advertisement featuring Loughlin and her daughter following the scandal.
“HP worked with Lori Loughlin and Olivia Jade in 2017 for a one-time product campaign,” HP said in a statement. “HP does …read more