It’s black and white. Utah Jazz owner Ryan Smith confirms rebrand is a thing

Dwyane Wade, part-owner of Utah Jazz, and Jazz owner Ryan Smith share details on a rebranding effort for the team.

Dwyane Wade, part-owner of Utah Jazz, and Jazz owner Ryan Smith share details on a rebranding effort for the team at Silicon Slopes Summit at the Salt Palace in Salt Lake City on Wednesday, Oct. 13, 2021. | Jeffrey D. Allred, Deseret News

Utah Jazz owner Ryan Smith shared details, sort of, Wednesday on a rebranding effort first noted by sharp-eyed fans that have been speculating on social media the past few weeks.

Some of those changes to team assets include the well-known J-note sculpture outside Vivint Smart Home Arena, which was repainted in a black-and-white color scheme earlier this week.

Smith, who was onstage with minority co-owner and former NBA star Dwyane Wade at the opening day of the Silicon Slopes Summit, said change is definitely afoot and the new color scheme would be black and white but other combinations, too.

Smith said the team will try new things and “push, push, push” to determine what works and what doesn’t, not just with branding elements like uniform color and fonts but with the whole organization.

He said the overall goal for the Utah Jazz boils down this:

“We’re all here for one thing, we want a (championship) parade in the city,” Smith said. “That’s it.”

Maybe we’ll talk about this on stage tomorrow at Silicon Slopes Summit, @RyanQualtrics. #TakeNote https://t.co/oefgYk1uQE

— Clint Betts (@clintbetts) October 13, 2021

This story will be updated.

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Source:: Deseret News – Sports News

      

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