Tom Brady’s new fashion venture isn’t for the budget conscious weekend warrior.
The BRADY brand, rolled out by the Buccaneers quarterback, offers $160 men’s sweatpants and $75 T-shirts among other high-end athletic and leisure apparel.
“I’m proud to bring this to all you guys looking to perform across all of your daily active lives,” Brady said in a video post on his Twitter account. “Every item is unique, it’s innovative, and it’s got great function and purpose. These are pieces I loved.”
The venture was three years in the making, co-founded by the former Patriots gunslinger with fashion designers Dao-Ti Chow and Jens Grede.
The cheapest item in the line, which shoppers can peruse at bradybrand.com, is a $20 pair of socks that feature “mesh paneling for breathability.”
Others items for sale include $120 polos, $160 dry clean-only sweatpants, and $160 dry clean-only long sleeved T-shirts.
Fans who want their clothing to shout their support for the quarterback to people from a quarter-mile away can opt for a $95 hoodie that simply reads BRADY in block letters.
Brady’s latest venture comes after forays into nutrition, wellness, and apparel through his TB12 brand, which has a flagship store and on Boylston Street and an athletic training facility at Patriot Place in Foxboro.
Through TB12, Brady has already offered athletic apparel at a slightly lower price point. TB12 nutritional supplements like the Perform supplement, made from a combination of plant extracts, run at a price point of $60 per bottle.
By all appearances, BRADY brand will compete in the same vertical as popular “athleisure” company Lululemon.
BRADY offers some products similar to Lululemon’s men’s clothing line. Most notably, BRADY offers a series of pants that look like tailored chinos, but are constructed with nylon and spandex for comfort more akin to athletic gear – a trend of pants made popular by Lululemon’s $128 “ABC” pants.
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“This is the beginning. I can’t wait to share what’s next,” Brady teased in his Twitter video, wearing BRADY sweatshirt.
The clothing line launch comes just days before Brady’s Bucs will take on the Philadelphia Eagles in the NFC Wild Card round Sunday. Brady
In addition to BRADY brand and TB12, Brady operates a 199 Productions and co-founded Autograph, a sports-based NFT platform, in 2021.
Source:: The Mercury News – Sports
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