Summary List Placement
Dana Hasson always wanted to work for herself and run a business on social media, but it wasn’t until she became popular on TikTok that it became a full-time job.
Hasson started posting seriously on Instagram after graduating college in 2018 and was slowly developing a following there. But it was in July 2019, when she decided to start posting videos to TikTok, that her business began to take off.
“It was pretty much a dancing app at that time,” she said of TikTok. “So, when I joined and started posting food, beauty and fashion videos no one else was really doing that.” Back then, her goal was simply to use TikTok to grow her Instagram page, which had around 30,000 followers.
But in August 2019, she posted a hair tutorial that went viral on TikTok, gaining over 350,000 views, and she began to put more effort into the app. From there, she consistently posted between three to five videos every day to keep the momentum going, she said. By the end of 2019, she had three more videos go viral that helped boost her following: a pasta recipe (1.3 million views), donut recipe (1.1 million), and a video of her morning routine (1.7 million views).
Now, she has over 1.5 million followers on TikTok and over 100,000 followers on Instagram. Some of her recent viral videos include a brownie recipe (16 million views) and a morning skincare video (4 million views).
Hasson said she earns most of her money by working with brands like Olay, Revlon, and Head & Shoulders on sponsorships.
“My main source of income right now is sponsorships,” she said. “I feel like brands are more focused on TikTok right now, so my main income comes from TikTok. I would say TikTok is not on the same level with how much brands will pay on Instagram. Brands will pay way more for one million Instagram followers than they would for TikTok.”
Her average rates for a sponsorship include:
Between $3,000 and $6,000 for one video on TikTok (according to screenshots of her emails with brands viewed by Business Insider). This rate varies based on video rights and if the brand wants her to repost the video to Instagram Stories.
Around $10,000 for a package, which typically includes one Instagram Story, Instagram Reel, and a TikTok video (according to screenshots of her emails).
Hasson started making money on TikTok when she reached 100,000 followers. At the time she charged around $1,000 for a sponsored video, she said.
She films and posts around 5 TikTok videos a day
When Hasson started her social-media business, she negotiated and pitched brands on deals herself.
“Before I had management, I would schedule emails to go out to brands every day,” she said. “Then following up, scheduling meetings with them, and attending events. Maybe 10% of that turned into actual sponsorships.”
Now she has an agent at INF Influencer Agency who negotiates and secures brand deals for her. Managers and agents earn revenue by receiving a cut of the influencer’s …read more
Source:: Businessinsider – Tech