A YouTube creator with about 380,000 subscribers shares the exact 4-page media kit she uses to land brand deals and how much money she charges

Jade Darmawangsa media kit

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YouTube creator Jade Darmawangsa (381,000 subscribers) expanded her channel into a full-time business by working with brands on sponsorships. 

Her social-media business mainly generates income through brand deals and the Google-placed ads that play in her YouTube videos, she told Business Insider.

On average, she charges between $2,000 and $5,000 for a YouTube brand sponsorship, and between $500 and $2,000 for a sponsored Instagram post, she said. On YouTube, her monthly earnings vary, and the most she’s made from a single video is around $5,000, according to a screenshot of her dashboard viewed by Business Insider.

When trying to land brand deals, Darmawangsa uses a media kit as a tool to showcase her value to a brand or company. Media kits often contain a variety of types of information, including performance metrics, which are a key component for brands, according to Alessandro Bogliari, the cofounder and CEO of The Influencer Marketing Factory.

“When I say metrics, I don’t talk only about vanity metrics (likes, comments, views) but also about conversions,” he said in an email earlier this year. “A lot of brands are looking not only anymore for brand awareness but for real conversions (sign-ups, e-commerce sales, use of promo codes, etc). If we see any reference to actual important numbers and metrics in an influencer kit we know that we are talking with a professional that cares about giving real value to our client.”

Darmawangsa’s media kit highlights her audience demographics and some of her past work.

Here’s what the latest version of Darmawangsa’s media kit looks like: 

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Read more about Darmawangsa and her YouTube channel on Business Insider: 

15 YouTube stars reveal the most money they’ve made from a single video

4 steps for navigating tax season as a self-employed influencer on YouTube, Instagram, TikTok, or other platforms

YouTube stars reveal their monthly earnings, how much they get paid for 1 million views, and their average CPMs

Darmawangsa starts off her media kit with a cover page.

Darmawangsa highlights at the top of her cover page that she was named as a “Creator on the Rise” by YouTube in 2018. This is a feature built into the trending page on YouTube that highlights three emerging creators each week.

She is based in Los Angeles and launched her YouTube channel in 2015. 


Her YouTube channel has 381,000 subscribers. Her core audience are people between the ages of 18 and 34.

Darmawangsa breaks down her core audience demographics, which is an important metric for brands and a way to know what audience the campaign will reach.

Her core audience stats show:

Her audience is between the ages of 18 and 34-years-old. 18-24 (48.7%) and 25-34 (29.1%).
56.7% female viewers, 43.3% male.

The top country her viewers watch from is the United States (38.7%), and the United Kingdom and Canada follow behind.

Related topics and Google keywords for her channel include terms like: 

Jade Darmawangsa TikTok.
Jade Darmawangsa Instagram.
Jade Darmawangsa how to grow on Instagram.

Next, Darmawangsa details her demographics on Instagram where she has 52,000 followers.

Darmawangsa breaks down her core audience demographics on her Instagram …read more

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Source:: Businessinsider – Tech


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