Companies are staying silent amid beauty guru James Charles’ sexting scandal

James Charles

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In the five years since James Charles began posting regularly on YouTube, the 21-year-old beauty star has landed sponsorships with brands like Morphe and Chipotle, collaborated with Kylie Jenner, and even hosted a reality competition series on YouTube. The YouTuber now has over 25.6 million subscribers on the video platform and 36 million followers on TikTok.

But recently, Charles — who has previously been involved with several YouTube spats — is in hot water after admitting to flirting and sexting with men who say they’re younger than 18.

In an April 1 YouTube video, he addressed the allegations and recognized that the conversations with teen boys shouldn’t have happened. “I was being reckless,” he said. 

Charles said in the video that he believed the boys were 18, and blocked them on Snapchat when he found out their real ages, though one boy denied lying about his age in a conversation with Insider.

Most brands who have collaborated with or are adjacent to Charles’ career have ignored Insider’s several requests for comment regarding Charles’ latest video. 

Here are the companies that did, and didn’t, respond to requests for comment: 

YouTube: YouTube has not responded to multiple requests for comment. Charles has been on the platform since 2015 and has earned income through video monetization and the YouTube partner program. YouTube monetization provides a stream of financial income for creators, and the platform demonetized David Dobrik’s channel in light of a rape allegation against a former member of his Vlog Squad group. Following the video in which Charles addressed the allegations, there were multiple calls for demonetization of his videos on social media. On March 26, before the video was released, YouTube told Variety that James Charles wouldn’t host the second season of its “Instant Influencer” show, though didn’t specify a reason for the separation.

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Morphe Cosmetics: Morphe has not responded to multiple requests for comment. The cosmetics company has seen a lot of pressure to comment on possible future plans with Charles after it released a popular eyeshadow palette in collaboration with the YouTuber in November 2018, along with two brush sets.

Ulta Beauty: In a statement, the beauty brand told Insider it is “not a current sponsor of Instant Influencer,” the YouTube series that Charles previously hosted. “I can confirm our work with the platform ended in May 2020 and we have no current plans in place to reengage,” a spokesperson said. 

Lilly Lashes: Lilly Lashes did not respond to Insider’s multiple requests for comment. The lash company partnered with Charles in 2018 and offered 15% off purchases for customers using his code. 

Laura’s Boutique: Laura’s Boutique did not respond to Insider’s multiple requests for comment. The boutique partnered with Charles in 2018, offering 10% off for customers using an offer code.

Sephora: Sephora did not respond to Insider’s multiple requests for comment. The makeup store currently stocks the Morphe collaboration palette with Charles on their website.

Ole Henriksen: Ole Henriksen did not respond to Insider’s multiple requests for comment. In 2019, Charles shared a sponsored …read more

Source:: Businessinsider – Tech


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