Summary List Placement
YouTube’s Partner Program allows influencers to earn money off their channels by placing ads within videos.
Google places these ads and pays a creator based on factors like a video’s watch time, length, and viewer demographic.
We spoke with five YouTube creators — Natalie Barbu (lifestyle), Marko Zlatic (personal finance), Erica Boucher (business), Ruby Asabor (business), and Roberto Blake (tech) — who broke down how much money Google pays them on average for a single video with about 100,000 views.
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This is the latest installment of Business Insider’s YouTube money logs, where creators break down how much they earn.
Not all YouTube videos with 100,000 views are equal in the eyes of advertisers.
That means that how much money a single YouTube video with 100,000 views makes from Google-placed ads depends on the content of the video and the audience who watches. But even some YouTube stars don’t realize this.
For instance, when YouTuber Ruby Asabor was first starting out, the 22-year-old content creator and motivational speaker thought everyone made the same rate, she told Business Insider in February. But then she found out she was making more money from YouTube than a friend of hers who had more subscribers. Asabor realized that her finance- and business-related videos, which target an older audience, were more favorable to Google’s advertisers. The advertisements that play in her videos will often be for banks or stockbrokers, she said. These advertisers pay more than others because there are fewer videos on YouTube that attract their target audience.
Creators with 1,000 subscribers and 4,000 watch hours are eligible to apply to YouTube’s Partner Program, which gives them access to monetization features. Once they are accepted, they will start earning money off the ads that play in their videos (called AdSense). These ads are filtered by Google, and how much money a creator earns depends on the video’s watch time, length, video type, and viewer demographics — among other factors.
We spoke with five YouTube creators — Natalie Barbu (lifestyle), Marko Zlatic (personal finance), Erica Boucher (business), Ruby Asabor (business), and Roberto Blake (tech) — who broke down what they generally earn from a video with about 100,000 views.
SEE ALSO: Natalie Barbu breaks down how she earns money as a YouTube creator and her strategy for maximizing her earnings on the platform.
Natalie Barbu — between $500 to $1,000
Barbu started her YouTube channel about eight years ago, posting fashion and beauty videos to the platform as an after-school hobby.
After college, she landed a 9-to-5 job and kept up with her YouTube channel at the same time. After a year of working for a company and on her personal brand, Barbu decided to pursue YouTube full time, since she was earning more money from her digital business than her traditional job, she said.
Today, Barbu posts lifestyle, fashion, and business-related content to YouTube, and she has over 286,000 subscribers.
Barbu said she earns the most money from brand sponsorships, through promoting …read more
Source:: Businessinsider – Tech