Inside ESPN’s exit from dedicated esports coverage and what it means for media

ReKTGlobal esports team

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When live sports paused in March, sports-media outlets like ESPN looked to esports to fill some of the gaps.

The network covered championships, livestreaming contests on Twitch, and expanded into general gaming coverage.

So, some ESPN staffers were shocked when they were told earlier this month that the company was shutting down its esports division, as a part of a broader round of layoffs. 

My colleagues Dan Whateley and Ashley Rodriguez spoke with laid-off employees and industry insiders about ESPN’s abrupt exit.

“It was kind of shocking,” one laid-off staffer said. “All of us working for esports thought we were working on building something that was very important for ESPN’s future. We really showed that during the pandemic.”

Ultimately, insiders said that business problems at ESPN beyond the pandemic got in the way. 

Esports was a harder sell for sponsors than other major sports which had much larger followings at ESPN, two sources said. 

An ESPN spokesperson declined to comment on the financials but said: “Our dedicated, daily esports coverage ultimately was unable to achieve the reach or scale to break through or make a meaningful impact, so we’ve made the decision to put resources elsewhere.”

Though the spokesperson said ESPN would continue to cover esports in some capacity, insiders said they were skeptical the company could maintain a meaningful foothold.

“Esports is essentially over at ESPN because of the cuts they’ve made,” a second laid-off staffer said.

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Read the full story here.

A YouTube star breaks down how much money he spends on videos with expensive stunts

Some mega YouTube creators like Carter Sharer and MrBeast are growing their channels and gaining millions of views by spending money on things that will “wow” their audience and drive clicks. 

I spoke with Sharer about his filming and planning process.

Sharer’s big-budget videos feature expensive stunts like filling a swimming pool with liquid nitrogen or building a massive trampoline tower.

For Sharer, a mansion with an Olympic-size swimming pool and a full-size tennis court also acts as a backdrop for his videos. 

Recently, his team worked on a video series where they built a two-story store in the house. The total cost for the series was around $18,000, Sharer said, and the video has 694,000 views.

about Sharer’s business here. 

The founders of a TikTok influencer house share the exact 17-page media kit they use to get brand sponsorships

The “oldest house on TikTok,” The HoneyHouse, is one of the many new influencer collab houses to spring up this year.

The house currently has eight members between the ages of 26 and 32, and is based in Los Angeles.

My colleague Sydney Bradley wrote that the house will rotate locations and members will only live in those houses for a 30-day period of time. 

The group shared the 17-page media kit it uses to pitch brands and explained its pitching strategy, including how much it charges for sponsored content. 

In the pitch, …read more

Source:: Businessinsider – Tech


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