Inside the podcast push of TikTok group Sway LA, who’ve launched 4 shows in Apple’s top 100 as they aim to shock fans and detractors

Dave Portnoy and Josh Richards

Summary List Placement

Influencer podcasts have become a hit and a new crop of TikTok stars are leaning in.

Over the past few weeks, members of the TikTok creator group Sway LA (no affiliation with New York Times columnist Kara Swisher’s new tech podcast “Sway”) have launched four new podcasts that are currently charting in the top 100 on Apple Podcasts.

As with much of the Sway Boys’ recent content, its podcasts are designed to shock.

Some of Sway’s shows feature content that’s seemingly tailored more to adults than TikTok teens.

In Sway member Josh Richards’ new podcast “BFFs,” cohosted with Barstool Sports’ Dave Portnoy, the pair aren’t shy about using expletives. And Sway House member Bryce Hall noted in a clip on TikTok that he was high while recording an episode for the podcast “Young and Hung.” “BFFs” currently sits at #9 on Apple Podcasts’ top charts, while “Young and Hung” is currently the 68th most-listened-to show on the app.

Here are the current Apple Podcasts rankings of shows featuring members of Sway LA: 

“The Rundown,” hosted by Sway’s Noah Beck and Josh Richards: #5
“BFFs,” hosted by Sway’s Josh Richards and Barstool Sports’ Dave Portnoy: #9
“Capital University,” hosted by Sway’s Bryce Hall and investor Anthony Pompliano: #53
“Young and Hung,” hosted by Sway’s Griffin Johnson and “R-rated sports commentator” Bob Menery: #68

The irreverent tone of Sway’s podcasts falls in line with the group’s recent pattern of courting controversy after rising to fame on TikTok. Several Sway members were arrested on drug-related offenses in May. Members of the group have drawn the ire of neighbors for throwing parties during the coronavirus pandemic. And two house members face misdemeanor charges for allegedly violating Los Angeles’ COVID-19 guidelines.

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Like their tabloid-attention-drawing lives, the group’s podcast lineup is designed to surprise both fans and detractors, said Michael Gruen, VP of talent at TalentX Entertainment, which manages the group.

“I’m a little bit of a shock seeker and a lot of the guys are too,” Gruen said. “I’m more excited about making these interesting pairings. Breaking the internet. Making people go, ‘What the hell?'”

It cost a few thousand dollars to build out a podcast studio in one of the Sway Houses

As for why the group is starting to podcast now, Gruen said the barriers to entry are low. The group’s upfront costs totaled about $2,500 for recording equipment, he said. The group records once a week in shifts in their podcast studio, which is located in one of the Sway LA houses.

“Part of the reason why we’re starting podcasting now is I saw that the acceptability for remote podcasts is higher because all the biggest ones are doing remote,” he said, noting that it may be easier for the group to get celebrity guests when they don’t have to travel to record. “We’d be fools to not take advantage of that opportunity.”

The timing is also right for members of Sway LA to capitalize on their TikTok fame. Other TikTok stars like Charli and Dixie D’Amelio, and Addison …read more

Source:: Businessinsider – Tech


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