Mark Zuckerberg and Tim Cook have feuded for years over user privacy and antitrust concerns. Here’s where their rivalry began and everything that’s happened since. (FB, AAPL)

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The long-standing feud between Mark Zuckerberg and Tim Cook appears to be raging on.

The two tech titans have been feuding since at least 2014, trading barbs over each other’s products and business models. But in recent months, their battle has escalated to public jabs, pointed ad campaigns, and even a possible legal dispute: The Information reported in January that Facebook is preparing an antitrust lawsuit against Apple, alleging that Apple put a choke-hold on third-party app developers. 

Here’s when the grudge began, and everything that’s happened since. 

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The feud between Zuckerberg and Cook became public in 2014, when Cook lambasted Facebook’s business model.

In September 2014, Cook gave an in-depth interview with Charlie Rose that touched on a range of topics, including privacy.

During the interview — which took place in the weeks following the infamous leaks of multiple female celebrities’ nude photos stored on their iCloud accounts — Cook espoused Apple’s commitment to privacy while denouncing the business models of companies like Google and Facebook. 

“I think everyone has to ask, how do companies make their money? Follow the money,” Cook said. “And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried. And you should really understand what’s happening to that data.”  

Shortly after, Cook reiterated his stance in an open letter on Apple’s dedicated privacy site. 

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“A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product,” Cook wrote. 

Cook’s comments rankled Zuckerberg, who called the claims “ridiculous” and blasted Apple products as being expensive.

In an interview with Time later that year, Zuckerberg was reportedly visibly irritated by Cook’s assertions. 

“A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers,” Zuckerberg told Time’s Lev Grossman. “I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!”

Their squabble came to a head following the Cambridge Analytica scandal when Cook criticized Facebook’s actions.

In 2018, a whistleblower revealed that consulting firm Cambridge Analytica harvested user data without consent from 50 million users. 

During an interview with Recode’s Kara Swisher and MSNBC’s Chris Hayes in the months following, Cook was asked what he would do if he was in Zuckerberg’s shoes

Cook responded: “What would I do? I wouldn’t be in this situation.”

Cook said that Facebook should have regulated itself when it came to user data, but that “I think we’re beyond that here.” He also doubled down on his stance that Facebook considers its users its product. 

“The truth is, we could make a ton of money if …read more

Source:: Businessinsider – Tech

      

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