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YouTube superstar David Dobrik is relaunching his disposable camera app and has hired a new team to help him do it.
Dobrik is known online for his comedic skits with his influencer posse the Vlog Squad, and for surprising friends and followers with luxury cars. The 24-year-old rose to fame online through the now-defunct short-form video app Vine, and he has since taken over social media with 23 million followers on TikTok, 18 million subscribers on YouTube, and 14 million followers on Instagram.
Dobrik first incorporated disposable cameras into his influencer brand after launching a second Instagram account, David’s Disposable, which today has 3.4 million followers and only displays the photos Dobrik took with a disposable camera. These photos include pictures of celebrities like Beyoncé, Leonardo DiCaprio, and Chris Hemsworth that he snapped at different Hollywood events.
After the success of this second Instagram page, Dobrik and his longtime friend Natalie Mariduena decided they wanted to turn the hobby into a larger business venture, and they brought the idea to his talent manager Jack Reed in the middle of last year.
In December 2019, they launched the smartphone app David’s Disposable – which is designed to mimic the experience of using a disposable camera. Since then, the app has been downloaded over 2.6 million times.
In June, the team renamed the app to Dispo and brought on entrepreneur Daniel Liss. A friend of Liss introduced the group to Reddit cofounder Alexis Ohanian, and his Seven Seven Six fund made its first investment leading the $4 million seed round for Dispo.
What makes Dispo different from other photo-taking and sharing apps is that after a photo is taken users have to wait until 9 a.m. the next day for them to “develop” and to view the picture. The app doesn’t have any photo filters (like Instagram or Snapchat) and users can purchase physical prints from the app to be mailed directly to their homes. This design is meant to simulate the experience of using an actual disposable camera and also help prevent users from obsessing in the moment over getting the perfect shot.
The company plans to monetize the app eventually, but right now is focused on growing the audience, Liss said.
After raising capital this summer, the company hired a small team of engineers and designers to take the app to the next level.
This new team is currently busy working on a rebrand, which will include a new look and a number of new features, like an option for users to group photos together with friends to view the next day. The group is also keen on creating a fun work environment, and just ordered an indoor putting green to its headquarters in California, Liss said.
Meet the 6-person team building the second release of the app below:
And read more about Dobrik and the influencer industry on Business Insider:
Inside the life of Natalie Mariduena, YouTube star David Dobrik’s assistant and childhood best friend who has helped …read more
Source:: Businessinsider – Tech