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Microsoft Executive President of Gaming Phil Spencer announced ahead of the Electronic Entertainment Expo (E3) 2018 on Sunday that the company is building a cloud-based streaming service for games. Microsoft’s cloud-based service will essentially function in the same way as Netflix, offering access to games from a host of developers and allowing users to stream the content on any device. Cloud streaming will help Microsoft unlock various opportunities for gaming on mobile, as smartphones are traditionally known for transitory game experiences.
Microsoft isn’t the only company to express interest in pursuing a cloud-based streaming service for games. Electronic Arts revealed at E3 2018 that the company is developing a cloud-based gaming service that would enable users to play high-end games on mobile phones, smart TVs, and low-end laptops like Chromebooks. Meanwhile, Sony already offers a cloud-based gaming service, called PlayStation Now.
The forthcoming cloud-based streaming service could also be a play to incentivize game developers to use Microsoft’s cloud services when building their content. This is significant for Microsoft, considering over 90% of the world’s largest gaming companies use Amazon Web Services to offload online gaming infrastructure tasks.
Microsoft’s renewed interest in gaming software and services reflects its overall strategy to double down on software development. Following the launch of Microsoft’s latest Xbox console in November 2017, the company revealed plans to expand its video game unit by pivoting its focus toward software and services and away from its gaming hardware, which has been consistently beaten by Sony’s PlayStation line.
And compared to competitors, Microsoft has struggled in most hardware categories, from phones to tablets to gaming consoles. Its software, however, is ubiquitous. Shifting its focus toward software and game development will enable Microsoft to adopt a similar strategy in the gaming industry and focus on its strong suits.
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Source:: Businessinsider – Tech