See the pitch deck a Berlin-based startup used to raise $10 million for its digital content delivery platform that’s nabbed two European government bodies as clients

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GraphCMS, a Berlin-based content delivery platform, has raised a $10 million Series A round led by OpenOcean, a VC firm that focuses on digital infrastructure startups.

The company’s product is a “headless” content management system (CMS) that lets businesses create, edit and update content for any of their channels in one place, rather than having to individually update their websites, mobile apps, commerce platforms, and so on. 

Its USP is that it’s the first company to build a system like this using GraphQL, a coding language that lets developers request data from third-party sources, or APIs. This means GraphCMS can pull information from any app or service a business is using, such as Shopify or Amazon Web Services.

Using Netflix as an example, GraphCMS’s CEO and cofounder Michael Lukaszczyk explains that his platform can collect information relating to any show or movie — from its rating on Rotten Tomatoes or credits on IMDB, to getting the actual films themselves from production providers. This can then be delivered across the streaming platform’s web and mobile apps.

The first time Lukaszczyk heard of the term headless CMS was in March 2016, when he spotted a blog post explaining the concept. He had recently begun developing with GraphQL, released by its creator Facebook in 2015.

“I loved the idea of having a centralised content repository that can serve content into all the platforms you like,” he says. “It was at the time when mobile was getting really big, and smart TVs were getting big. Content distribution needed to be taken care of in an omnichannel way, not only for web browsers.”

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He says GraphCMS has tripled its revenues in the last year. The company’s customers include multinational telecoms firm Telenor, as well as two European government bodies.

Here is the deck they used to bag $10 million in funding.

GraphCMS has identified the exact pain point developers and content creators are experiencing — namely, having all these different apps to power a business’s digital experiences is getting complicated.

GraphCMS’s vision for the future is that businesses will use “headless content management systems,” powered by APIs.

GraphCMS’s approach lets developers pull in data from any apps or services a business uses — saving time and helping them to create better experiences.

GraphCMS’s pitch is that it empowers both content creators and developers to work together as efficiently and seamlessly as possible, at scale.

GraphCMS says its niche represents at least a $15 billion market opportunity.

What sets the business apart from other headless content management systems is that it can work with any platform on both the front and backend.

GraphCMS’s leadership team has experience both building software-as-a-service products but also running — and exiting — B2B software businesses.

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Source:: Businessinsider – Tech

      

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