Text messaging is taking off as a way for influencers, media companies, and brands to reach fans directly — and make money

text marketing rise 2021 2x1

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In April, TikTok creator and movie star Addison Rae Easterling tweeted out her phone number to her more than one million followers.

Fans who texted the number were politely asked to fill out a form to share their name, gender, age, and location.

“Hii! :),” Easterling wrote to her new contacts. “This is an automated message to let you know I got your text. Once you fill out the info in the link, I’ll be able to respond to you personally! Can’t wait to connect with you! Love, Addison Rae …read more

Source:: Businessinsider – Tech

      

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