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Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.
In this week’s edition:
How to get a job at YouTube, TikTok, and Instagram
YouTuber MrBeast looks to make money on Facebook and Snapchat
How to create, market, and sell an online course
How much money Instagram micro influencers make from brand sponsorships
And more including how James Charles’ explosive sexting scandal unfolded
Send tips to firstname.lastname@example.org or DM me on Twitter at @arperelli.
The ultimate guide to getting a job at YouTube
YouTube is hiring for hundreds of roles across the world.
In 2021, YouTube is hiring to increase the diversity of its staff, and to fill key roles in software engineering, user experience, account management, and trust and safety.
But what does it take to get hired?
I spoke with seven current YouTube employees and YouTube’s director of global staffing, Olga Donnelly, to learn.
Donnelly said some YouTube applicants have caught the company’s attention by simply including a link in their resume to a YouTube video they made.
Three YouTube employees said they had a YouTube channel prior to applying for a role at the company. And two had managed YouTube creators’ businesses prior to landing their roles.
Donnelly says to keep up with the company by reading YouTube CEO Susan Wojcicki’s letters addressing the YouTube community, and the YouTube Official Blog.
“First and foremost, what we are honestly looking for is people who are really passionate about the platform and the product,” Donnelly said.
Check out the complete guide on how to nail the interview process at YouTube.
In the past, we have also broken down how to land jobs at TikTok and Instagram, according to current and former employees.
Check out a compilation of our social-media hiring posts, including what the companies look for in new hires and how to stand out as an applicant here.
How to create and sell an online course, according to a YouTuber who has made $36,000 in revenue from her first one
Erika Kullberg is an attorney and YouTube creator with 76,000 subscribers who used her YouTube channel to market and sell a course on how to become a creator.
I wrote about how she created her course and how much she’d earned:
Kullberg charges $500 for the course. Since its launch, over 100 people have enrolled, and she has earned over $36,000.
She presold the course for $300 (a $200 discount) before she created it in order to understand how many people would be interested in purchasing it.
To organize the course, Kullberg used Asana, the team productivity software, during the planning phase.
“I also liked that a course would be a source of passive income,” Kullberg told Insider. “I would have to put the time in up front to create it, but then it would be essentially passive — apart from the occasional customer-service inquiry.”
for a full breakdown on how to launch, market, and sell …read more
Source:: Businessinsider – Tech
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