Summary List Placement
The video conferencing provider announced the launch of a new security enhancement in a recent blog post, which permits Zoom users to temporarily halt meetings to block the sharing of improper content and remove disruptive individuals from calls, per The Verge. For context, “Zoombombing” refers to the practice of bad actors infiltrating Zoom calls to display distressing or otherwise inappropriate content to meeting participants.
With Zoom usage surging amid the pandemic, the video conferencing provider’s new security feature could play a key role in limiting virtual meeting disruptions. As the advent of stay-at-home orders necessitated a pivot to technology that facilitated remote work—and by extension, virtual meetings—Zoom saw use of its platform skyrocket: As of Zoom’s fiscal Q2 2021 (ended July 31, 2020), revenues surged 355% year over year (YoY) and its base of customers with more than 10 employees jumped 458% YoY.
However, the pandemic-induced growth in Zoom usage was accompanied by a rise in Zoombombing incidents, which led some users to turn to other platforms for their video conferencing needs. By developing and launching its new security feature, Zoom is enabling users to get ahead of possibly detrimental Zoombombing events from taking place in the future, which should help assuage users’ concerns over whether their virtual meetings are susceptible to the whims of bad actors.
After revealing a slew of new features at its annual conference, Zoom’s unveiling of its new security enhancement will help solidify its position as an innovator in the video conferencing space. The rollout of Zoom’s new security feature comes on the heels of its annual Zoomtopia conference in October, where the video conferencing bellwether unveiled stronger video conferencing encryption, AI-enabled immersive views, and workplace safety dashboards.
While Zoom continues to be a formidable presence in the video conferencing landscape based on the cutting-edge features it offers, Zoom faces more competition in the space than ever before. For example, tech titans Microsoft and Google have seemingly allocated more resources to video conferencing as of late, which has enabled them to rapidly match features offered by competitors: Zoom’s gallery view almost certainly inspired Microsoft Teams’ grid view and Google’s tiled view.
As Zoom pushes forward and continues to develop features for its platform with an eye toward addressing users’ needs and concerns, we think Zoom is further solidifying its position as an innovator and priming itself to garner an even larger share of the video conferencing space, a market projected to be worth $8.4 billion globally by 2027.
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Source:: Businessinsider – Tech